Juul Marketed To Minors, Hid Nicotine Levels, E-Cig User Says

Law360 (October 11, 2018, 1:23 PM EDT) -- Juul Labs Inc. tailors its advertising to appeal to minors and hides the high amounts of nicotine that users get from vaping with its products, according to a proposed class action filed Wednesday in Florida federal court.

A 16-year-old identified as J.Y. in the suit and his mother, Barbara Yannucci, say that Juul Labs uses the same sort of advertising that cigarette companies use to entice teens and children into using their products, despite the documented negative effects of nicotine on developing youths.

In addition, Juul’s social media — which includes Facebook, Twitter and Instagram pages with photos of young, attractive people...

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