Target's Toning Shoe Ads Deceptive: Suit

Law360, New York (February 27, 2012, 6:27 PM EST) -- Target Corp. deceived its consumers by claiming its line of TrimStep toning shoes improved a wearer’s fitness and posture, even though scientific studies discredit those statements, according to a putative class action removed Friday to Minnesota federal court.


The Minneapolis-based retailer led its consumers to believe the line of Target-brand TrimStep shoes, which feature either a rounded “rocker bottom” or balance ball-inspired “pod bottom,” would tone and strengthen legs while reducing stress on joints, plaintiff Erin M. Laughlin's complaint filed Jan. 27 in Minnesota state...
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