Snyder's-Lance Says 'All-Natural' Snacks Didn't Cost More

Law360, New York (March 11, 2014, 5:56 PM EDT) -- Snack company Snyder’s-Lance Inc. on Monday struck back against a putative class action in Florida federal court alleging it mislabeled “all-natural” snack products, arguing the plaintiffs did not pay a “premium price” for the products as they claim.

A class of customers who purchased Snyder’s-Lance pretzel and chip snacks labeled as “all-natural” or “natural” sued the company in November in Florida federal court, claiming the labeling was deceptive and misleading because some of the products contained genetically modified organisms. The plaintiffs say the labeling induced customers...
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