Dole Buyers Get Mixed Win In 9th Circ. Natural Label Ruling
Law360, New York (October 3, 2016, 11:51 PM EDT) -- Consumers won a major false advertising battle Friday when the Ninth Circuit ruled the label on Dole's "all natural" frozen berry products may be misleading, but the panel's finding that the decertified class hadn't shown it could prove classwide damages greatly limits what the buyers can recover if they ultimately prevail, attorneys say.
The Ninth Circuit handed a win to consumers when it reversed a lower court's decision that reasonable consumers wouldn't be misled by a label claiming that Dole's frozen berry and other mixed fruit products are "all natural," despite the presence of two synthetic ingredients. But the proposed class...
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