Altria Says FTC Misunderstands Regs In Defense Of Juul Deal

Law360 (July 29, 2020, 9:09 PM EDT) -- In a rebuttal to a Federal Trade Commission antitrust complaint against its $12.8 billion investment in electronic cigarette company Juul Labs Inc., tobacco manufacturer Altria Group Inc. claimed the FTC has a "fundamental misunderstanding" of the regulatory framework in which the two companies operate.

Contrary to the April FTC complaint alleging that Altria shut down its own e-cigarette business to pave the way for the investment, in the process eliminating competition in violation of antitrust laws, the tobacco industry giant argued on Monday that its e-cigarette business was actually a "failure" and presented no competition to Juul.

"Far from being a 'threat...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.


  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!

TRY LAW360 FREE FOR SEVEN DAYS

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Beta
Ask a question!