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Expert Analysis

Avoiding Legal Pitfalls In Podcast Advertising

By Gonzalo Mon and Ariel Collis (August 24, 2018, 10:46 AM EDT) -- Once known only to technophiles, podcasts are rapidly heading toward the mainstream. An Edison Research study estimates that 73 million Americans will listen to podcasts this year.[1] Advertisers have increasingly spent money to capture this growing market. For example, an Interactive Advertising Bureau, or IAB, study found that between 2015 and 2017, ad revenues for podcasts increased 275 percent to just over $257 million.[2] There is evidence to suggest that these advertising dollars may be well-spent....

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