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Expert Analysis

When Advertisers Are Liable For Claims In Reviews

By Terri Seligman (April 3, 2019, 2:22 PM EDT) -- The National Advertising Division, a part of the Council of the Better Business Bureau that investigates and resolves disputes among advertisers, recently examined, for the first time, the extent to which an advertiser is responsible for claims made by consumers via reviews posted on third-party retail sites and known by the advertiser to be inaccurate or unsupported....

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