5 Keys To A Successful IPO Roadshow

Law360 (August 24, 2018, 2:40 PM EDT) -- Initial public offering roadshows represent a company's final — and most grueling — step as it transitions from private to public markets.

Typically lasting 10 days or more, roadshows mark the culmination of months of IPO prep work. Company executives and their bankers appear front and center, seeking to drum up interest in their IPO before potential investors and analysts during a marathon tour around the country.

Lawyers, who generally don't attend roadshows, nonetheless are responsible for working behind the scenes to make sure the process runs smoothly.

Done right, roadshows generate demand in an IPO at a price favorable to...

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