Online Ad Group Said Bidding Practice Conflicted With GDPR

Law360 (February 21, 2019, 7:27 PM EST) -- Privacy advocates have released evidence that they say shows a group representing European digital advertisers admitting that a key part of their business practices would breach the EU's General Data Protection Regulation.

The group of activists, led by private web browser Brave Software, released a document Tuesday from the Interactive Advertising Bureau expressing concerns that the GDPR would prohibit the digital ad industry's practice of disseminating personal information about consumers to dozens of other companies in order to solicit ad bids from them, in a process known as real-time-bidding. The files were released as part of the activists' ongoing complaint made to the U.K.'s...

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