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Protecting Social Media Assets: Lessons From CDM Media

Law360, New York (April 21, 2015, 10:29 AM EDT) -- The use of social media has undoubtedly changed the way businesses interact with their customers. Today, many businesses utilize private (or semi-private) social media groups, such as those provided by LinkedIn, as a means of staying in touch with customers. But, this conduct presents critically important questions such as: (1) How does a business protect social media group membership lists and communications? and (2) Are social media group membership lists and communications protected under garden variety confidentiality and nondisclosure provisions or trade secret statutes?

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