3 Legal Marketing Steps You Need To Take Right Now

Law360, San Diego (June 16, 2015, 5:02 PM EDT) -- Lawyers may think that marketing themselves means joining a dozen professional organizations, hitting the public-speaking circuit and playing countless rounds of golf with prospective clients, but attorneys don’t need to spread themselves thin to generate new business.

When coming up with a marketing plan, lawyers should keep in mind that landing new clients doesn’t happen overnight and requires a Zen-like amount of patience.

“Studies show it takes between eight and 11 impressions to convert a prospect into a client, but most lawyers give up after two or three impressions,” said John Remsen Jr. of TheRemsenGroup. “It’s a courtship, and that takes...

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