BigLaw Blogs In A Post-GDPR Marketing Universe

Law360 (May 31, 2018, 5:42 PM EDT) -- “So what do we do now?”

That’s the question that many marketing, business development and communications professionals — still breathless from the recent EU General Data Protection Regulation sprint — are asking themselves. For years, customer-relationship-management-driven email marketing has been the go-to tool for law firms to distribute their highest value thought leadership content. And while BigLaw may have been slow to get moving on compliance, they sure did make up for lost time down the stretch. In the tug-of-war between marketing and risk management, many firms hedged hard on the latter… setting a torch to contact lists, tracking mechanisms and just...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.


  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!

TRY LAW360 FREE FOR SEVEN DAYS

Related

Sections

Companies