BigLaw Blogs In A Post-GDPR Marketing Universe

Law360 (May 31, 2018, 5:42 PM EDT) -- "So what do we do now?"

That's the question that many marketing, business development and communications professionals — still breathless from the recent EU General Data Protection Regulation sprint — are asking themselves. For years, customer-relationship-management-driven email marketing has been the go-to tool for law firms to distribute their highest value thought leadership content. And while BigLaw may have been slow to get moving on compliance, they sure did make up for lost time down the stretch. In the tug-of-war between marketing and risk management, many firms hedged hard on the latter… setting a torch to contact lists, tracking mechanisms and just...

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