Law360 (August 3, 2018, 12:57 PM EDT) -- Businesses must continually adopt new technologies to remain profitable, innovative and competitive in today’s global market. Many companies are choosing to achieve these goals by collaborating with others through licensing programs, outsourcing, joint ventures, acquisitions or other strategic partnerships. Each of these affiliations almost always requires the inbound or outbound licensing of intellectual property.
Statistics show that licensing activity is at an all-time high. In 2017, global revenues attributable to trademark licensing alone were over $271 billion, representing a 12.5 percent increase over three years. Still, companies should carefully consider whether and how to license technology, as licensing arrangements can present...
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