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Expert Analysis - Opinion

What The 2nd Circ. Missed In Religious Trademark Case

By Paul Tarr (November 15, 2018, 1:12 PM EST) -- Among the various forms of intellectual property, trademarks serve a unique dual purpose: They protect not only the rights of the owner of the mark but also the consuming public from being misled. Without strong trademark protection, consumers could be taken advantage of by profit-seeking impostors falsely claiming another's brand as their own. Consumers must have confidence that trademarks and service marks reliably connect to the specific product, service or brand they believe it does....

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