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Expert Analysis

The Rise Of Virtual Influencers: Key Legal Issues For Brands

By Reena Jain and Carly Kessler (September 30, 2019, 1:51 PM EDT) -- Is traditional advertising dying in the digital era? Not only is offline marketing facing a slow death (goodbye, classifieds!), but companies are coming to the realization that traditional online advertising may not be as powerful as it once was. In fact, it has been reported that more than 70 million internet users block ads.[1]...

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