No Evidence Unofficial SCAD Merch Confusing, 11th Circ. Told

Law360 (July 31, 2020, 7:37 PM EDT) -- Counsel for an online retailer urged the Eleventh Circuit on Friday to reverse a judgment declaring that its unauthorized merchandise that uses the Savannah College of Art and Design logo is likely to cause confusion among consumers, arguing that the college presented no evidence of confusion in the market.

In oral arguments before a three-judge panel, Leslie Vander Griend of Stokes Lawrence PS, who represents Sportswear Inc., told the court that SCAD is trying to extend the boundaries of its trademark rights and that it had not demonstrated that consumers were actually confused by the customizable apparel Sportswear sold.

"They brought...

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