Facebook Trademark Should Be Canceled, Shagbook Says

By Jacqueline Bell (July 28, 2011, 3:47 PM EDT) -- SNRG Ventures LLC's Shagbook fired back Monday against an attempt by Facebook Inc. to block the online dating website from trademarking its name, claiming that Facebook's own mark is invalid and should be canceled.

In a Monday filing with the U.S. Patent and Trademark Office's Trademark Trial and Appeal Board, Shagbook argued that "facebook" is a generic term, and said any U.S. registrations for the Facebook mark should be ruled invalid.

Social networking giant Facebook "does not have the exclusive right to use the term 'facebook,'" Shagbook claimed.

"The term was in common use in the English language well before [Facebook]...

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