Sex Spray Co. Settles Sears DieHard Trademark Suit

Law360, New York (August 5, 2011, 12:02 PM EDT) -- The makers of a sexual enhancement spray called Die Hard on Thursday settled a trademark and unfair competition suit filed in Illinois federal court by Sears Roebuck & Co., which uses the same name to market its batteries.

Sears and RockHard Laboratories LLC filed a joint stipulation of dismissal notifying the Northern District of Illinois of the settlement, which includes a permanent injunction. Under the terms of the injunction, RockHard is "permanently restrained and enjoined from any and all sale, offering for sale, distribution or advertising,...
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