Sex Spray Co. Settles Sears DieHard Trademark Suit

By Ryan Davis (August 5, 2011, 12:02 PM EDT) -- The makers of a sexual enhancement spray called Die Hard on Thursday settled a trademark and unfair competition suit filed in Illinois federal court by Sears Roebuck & Co., which uses the same name to market its batteries.

Sears and RockHard Laboratories LLC filed a joint stipulation of dismissal notifying the Northern District of Illinois of the settlement, which includes a permanent injunction. Under the terms of the injunction, RockHard is "permanently restrained and enjoined from any and all sale, offering for sale, distribution or advertising, or other use in the United States of goods or services bearing the 'DieHard' mark,"...

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