Event Planning Co. Gains 'Blue Ivy' Mark

Law360, New York (October 19, 2012, 5:26 PM EDT) -- The owner of a Boston-based wedding and event planning company whose business shares a name with Jay-Z and Beyonce's 10-month-old daughter said Friday that she had obtained a trademark for “Blue Ivy.”

Blue Ivy founder Veronica Alexandra filed an application for the mark, which she said she started using on Feb. 8, 2009, about a month after the celebrity couple welcomed their bundle of joy. The mark has an Oct. 16 registration date, according to the U.S. Patent and Trademark Office.

Alexandra told Law360 on Friday...
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