Shenkman Sues Rival To Defend Aesop's Tortoise Ads

Law360, Los Angeles (February 5, 2013, 7:40 PM EST) -- Investment management company Shenkman Capital Management Inc. asked a New York federal court on Monday to declare that its depiction of tortoises and use of a well-known Aesop fable in advertising materials doesn’t infringe any intellectual property rights of rival investment firm Ariel Investments LLC.

The suit comes after Ariel issued a cease-and-desist letter late last month accusing Shenkman of infringing two registered trademarks when it launched its new marketing campaign, which uses the tale of the “Tortoise and the Hare” and illustrations of tortoises to...
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