Mister Softee Wins Freeze On 'Master Softee' Trucks

Law360, Los Angeles (June 5, 2014, 10:39 PM EDT) -- A New York federal judge put a "Master Softee" truck operation on ice Thursday, ruling the company behind the iconic Mister Softee ice cream trucks would likely find sweet success in its claims that an ex-franchisee is selling soft-serve in violation of trademarks.

U.S. District Judge Laura Taylor Swain granted Mister Softee Inc.'s motion for a preliminary injunction after deciding that "an anthropomorphized waffle cone character with a blue jacket and red bow tie" featured on the competing trucks might confuse ice cream buyers.

Mister Softee Inc. — a New Jersey company that franchises its famous name and ubiquitous jingle to...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!


Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!