TTAB Allows 'Zombie Cinderella' Trademark Registration

Law360, New York (October 10, 2014, 6:14 PM EDT) -- The patent office’s Trademark Trial and Appeal Board on Thursday overturned a decision barring United Trademark Holdings Inc. from registering a mark for “Zombie Cinderella,” finding the mark was different enough from a Walt Disney Cinderella trademark to avoid confusion.

Reversing a trademark examining attorney’s decision, a three-judge panel of the U.S. Patent and Trademark Office’s TTAB ruled that “Zombie Cinderella” created a distinctly different commercial impression than The Walt Disney Co’s Cinderella mark, because it involves an “uneasy mixture of innocence and horror.

“By contrast, the registered [Walt Disney] mark creates an impression of prettiness and goodness,” Administrative Trademark Judge...

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