Nestle Sues Over Celeb Chef's 'FIT Crunch' Bars

By Bill Donahue (August 27, 2015, 4:55 PM EDT) -- Nestle S.A. lodged a trademark infringement lawsuit Wednesday over a celebrity chef's new line of "FIT Crunch" brand of protein bars, claiming the name and packaging are confusingly similar to the candy giant's famous "Nestle Crunch."

  Nestle USA Inc. is suing Pervine Foods LLC in California federal court for allegedly infringing its trademark for "Crunch" on Pervine's new Fit Crunch bars. (Credit: Nestle/Pervine Foods) Nestle — the world's largest food company by most measures — says a firm called Pervine Foods LLC is selling the new protein bars with "nearly identical packaging and trademarks" as the decades-old brand of crispy...

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