After Slaying Monster, Attys Launch Firm To Fight TM 'Bullies'

Law360, New York (February 18, 2016, 9:03 PM EST) -- Li-Wei Chih runs an online forum for owners of rare and exotic fish called MonsterFishKeepers, and as any business owner might, he applied in 2012 to register the site's name as a trademark for selling t-shirts and other apparel.

What happened next won't come as a great surprise to anyone who keeps an eye on the docket of the Trademark Trial and Appeal Board. In July of that year, energy drink maker Monster Energy Co. filed a petition aimed at blocking Chih's application, telling the board that his sought-after mark was confusingly similar to the "Monster" name.

MonsterFishKeepers was hardly the...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.


  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!

TRY LAW360 FREE FOR SEVEN DAYS

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!