After Slaying Monster, Attys Launch Firm To Fight TM 'Bullies'

Law360, New York (February 18, 2016, 9:03 PM EST) -- Li-Wei Chih runs an online forum for owners of rare and exotic fish called MonsterFishKeepers, and as any business owner might, he applied in 2012 to register the site's name as a trademark for selling t-shirts and other apparel.

What happened next won't come as a great surprise to anyone who keeps an eye on the docket of the Trademark Trial and Appeal Board. In July of that year, energy drink maker Monster Energy Co. filed a petition aimed at blocking Chih's application, telling the board that his sought-after mark was confusingly similar to the "Monster" name.

MonsterFishKeepers was hardly the...

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