Joose Wants Four Loko's 'Bullying' Trade Dress Suit Tossed

By Bill Donahue (May 25, 2016, 5:28 PM EDT) -- The company behind the fruity alcohol drink Joose is pushing to toss out a lawsuit that claimed it was closely mimicking the trade dress of rival Four Loko, saying the suit was aimed at "bullying" the company "into submission."

Phusion Projects LLC, the company behind Four Loko, filed the lawsuit last month, claiming that United Brands Co. had recently rolled out a new product called "Joose J Series" that blatantly copied Four Loko's distinctive camo packaging.

But in a motion to dismiss filed Wednesday, United said the product had only ever been discussed in internal memos and had never hit shelves....

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