A March Madness Bracket Based On Team Trademarks

Law360, New York (March 15, 2017, 8:47 PM EDT) -- The value of trademarks is on display again as "March Madness" heats up and inevitably leads to the coming weeks of unproductive searching for Cinderellas, picking the right No. 12 seed to advance, and rooting for your picks among a wall of television screens. It’s also that time of year when a barrage of trademarks that surround the collegiate basketball tournament invade our senses.

In addition to owning the trademark registration for “March Madness,” the National Collegiate Athletic Association also owns "NCAA," "Elite Eight" and "Final...
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