Kiss Frontman Simmons Drops Bid For 'Horns' Trademark

Law360, New York (June 22, 2017, 3:57 PM EDT) -- Kiss lead singer Gene Simmons has dropped his much-maligned effort to register the famous rock 'n' roll "horns" hand gesture as a trademark, a decision legal experts say was a no-brainer.

Without explanation, Simmons filed a notice Tuesday at the U.S. Patent and Trademark Office that he “expressly abandons the application for trademark registration” of the symbol.

The application — for a "hand gesture with the index and small fingers extended upward and the thumb extended perpendicular" — had almost no chance at success, and many speculated that it was a publicity stunt.

The attorney who filed Simmons’ application did not...

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