TTAB Rejects 'Crossbox' As Too Similar To 'CrossFit'

Law360, New York (January 4, 2018, 8:58 PM EST) -- The Trademark Trial and Appeal Board has refused to register “Crossbox” as a trademark for clothing, food and entertainment products, listing a "Jeopardy" question among the evidence showing the term is likely to be confused with “CrossFit,” a fitness program with gyms that are often referred to as “boxes.”

In a nonprecedential decision published Tuesday, the TTAB said that it would not accept Ralph Haeusler’s application to register Crossbox as a trademark because CrossFit Inc.’s fame makes it likely that Haeusler’s customers would believe it is associated with or endorsed by CrossFit.

“Importantly, in connotation and overall commercial impression, [Haeusler’s] mark...

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