Alphabet's Missteps Offer Crisis Management Case Study

Law360 (February 5, 2020, 5:25 PM EST) -- Let’s face it — it is hard for the public to watch corporate giants like Google Inc. parent company Alphabet Inc. flounder in messy crises that could have been completely avoided and better managed.

But, I am not surprised: In my years of experience managing all types of crises for major corporate entities in a spectrum of industries including law, technology, financial services and health care, I have been consistently amazed by how well-pedigreed professionals can seem to lack a fundamental ingredient in crisis communications and reputation management: common sense.

Indeed, the corporate strategy and communications surrounding the recent resignation of...

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