23andMe Hits Ancestry.com With Patent Suit Over DNA Kit

Law360 (May 11, 2018, 7:49 PM EDT) -- Genealogy company 23andMe Inc. hit rival Ancestry.com with a false advertising and patent infringement lawsuit in California federal court on Friday, seeking to invalidate its “Ancestry” trademark and claiming the company sells a DNA-based ancestry test that infringes 23andMe’s patent.

The suit accuses the Utah-based Ancestry.com of infringing its patent since 2013 by selling AncestryDNA kits that identify a person’s relatives who share parts of their DNA. 23andMe also claims that Ancestry.com has been misleading customers by running a “perpetual sale” and by falsely claiming in ads that it tests five times more regions than its rivals.

“Defendants’ repeated pattern of...

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May 11, 2018

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