We use cookies on this site to enable your digital experience. By continuing to use this site, you are agreeing to our cookie policy. close

Proactive Brand Protection Strategies For Pharma Innovators

Law360, New York (December 4, 2017, 6:59 PM EST) -- Chinese philosopher, general and military strategist Sun Tzu once said “[k]nowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.” Given the enormous resources it takes for the brand name pharmaceutical manufacturer to successfully bring a drug to market, coupled with the incentives for generic manufacturers to methodically and strategically plot entry into that same market, Sun Tzu’s words ring increasingly true for innovator drug companies.

Brand name drug manufacturers are painfully aware that at some point after U.S....
To view the full article, register now.
Law360 Pro Say Podcast
Check out Law360's new podcast, Pro Say, which offers a weekly recap of both the biggest stories and hidden gems from the world of law.