GCs Name Law Firms With Top Shelf Brands

Law360, New York (June 22, 2012, 5:22 PM EDT) -- A new report based on interviews with corporate counsel has identified the eighteen law firms with the strongest brands in the legal market.

Skadden Arps Slate Meagher & Flom LLP and Jones Day topped the list of firms with elite brands due to the high likelihood that they would be recommended by other clients, their reputation as go-to firms in times of crisis, and their use of new and innovative technology and legal strategies, according to the 2012 BTI Brand Elite: Client Perceptions of the Best-Branded...
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