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Priceline Snaps Up Hotel-Data Firm PriceMatch

By Tom Zanki (May 8, 2015, 2:56 PM EDT) -- The Priceline Group on Friday said it has acquired hotel-focused analytics firm PriceMatch for an undisclosed sum, the latest deal in an increasingly consolidated travel industry, one Priceline hopes will enable it to better serve its more than 600,000 hotel partners....

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