Nutrisystem Pinterest Promos Needed Disclaimers: Ad Group

Law360, New York (July 13, 2012, 6:38 PM EDT) -- The self-regulatory body for the advertising industry said Thursday the weight-loss success stories that Nutrisystem Inc. posted on social networking site Pinterest were consumer testimonials that should have been fully disclosed with material information to avoid misleading consumers.

National Advertising Division said in a statement that Nutrisystem immediately added the disclosures to the posts on the pinboard-style content-sharing website after it was notified by NAD. The disclosures included brief statements saying results varied among users and that the consumers were paid to be featured on the...
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