Lessons From Facebook's Acquisition Of WhatsApp And Moves

Law360, New York (May 30, 2014, 3:25 PM EDT) -- Mergers are never simple, but the acquisition of consumer products and technology requires the purchasing entity to consider a number of questions and issues beyond the standard concerns related to executive pay, corporate valuations and per share prices. Will we be able to integrate our corporate cultures? Will the service's current users make angry reaction GIFs about us to demonstrate their disapproval? Is this something we can fix with a rapping monkey video? Are Beats by Dre headphones "extraordinarily bad"? Following a number of high-profile tech acquisitions, Facebook Inc. has learned that among the questions that must be asked is, "What promises has the target entity made to its users regarding data the target is collecting?"...

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