Amazon's Execution Key To Dodging 'Selfie Pay' Woes

Law360, New York (March 18, 2016, 11:02 PM EDT) -- Amazon recently joined the wave of businesses looking to make digital transactions more secure by moving to patent technology that would allow shoppers to use live selfies to complete purchases, a move that experts say could backfire if precautions aren’t taken to safeguard and limit the collection of facial recognition data from consumers.

In a patent application made public on March 10, titled “Image Analysis for User Authentication,” Amazon proposes a method for authorizing transactions that would require consumers to perform an action in view of...
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