Bulky Novartis Eyedrop Boxes Mislead Buyers, Calif. DAs Say

By Jeff Overley (October 18, 2013, 6:27 PM EDT) -- Five district attorneys in California on Wednesday slapped Novartis Pharmaceuticals Corp. with an unfair competition and false advertising suit over allegedly oversized packaging for its Zaditor eyedrops, saying consumers were deceived by "substantially empty" boxes far larger than the bottles inside....

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