Bulky Novartis Eyedrop Boxes Mislead Buyers, Calif. DAs Say

Law360, New York (October 18, 2013, 6:27 PM EDT) -- Five district attorneys in California on Wednesday slapped Novartis Pharmaceuticals Corp. with an unfair competition and false advertising suit over allegedly oversized packaging for its Zaditor eyedrops, saying consumers were deceived by "substantially empty" boxes far larger than the bottles inside.

The complaint, filed in state court, includes pictures of boxes that appear roughly four times larger than the bottles, which hold a little less than one-fifth of an ounce of antihistamine eye drops and typically retail for about $12 apiece.

"The products were sold in large boxes disproportionate to the small amount of product contained therein, and the product was...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.


  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!

TRY LAW360 FREE FOR SEVEN DAYS

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Beta
Ask a question!