FDA Gives Drugmakers Taste Of Social Media Rules

By Jeff Overley (January 13, 2014, 5:28 PM EST) -- The U.S. Food and Drug Administration on Monday delivered a small portion of long-awaited guidance on how drugmakers can properly promote their products via social media like Twitter, although key questions remain unanswered for now.

In a 10-page document, the FDA focused primarily on when manufacturers are responsible for the content of promotional material and how such communications should be provided to regulators for review.

Left unaddressed were how risks can be communicated within the character-space confines of Twitter, what constitutes acceptable use of hyperlinks, and how much responsibility drugmakers have to correct misstatements by other entities or individuals.

Legislation signed...

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