J&J Urges FDA Deference In Baby Wash False Ad Action

By Andrew Scurria (January 27, 2014, 3:07 PM EST) -- Johnson & Johnson on Friday sought the dismissal of a federal class action claiming the company's Aveeno brand baby wash formula is falsely advertised as "natural," arguing that cosmetic labeling is the exclusive bailiwick of the U.S. Food and Drug Administration.

The consumer products giant argued that plaintiff Heidi Langan is mistaken in asserting that "natural oat formula" labeling on Aveeno Baby Wash and Shampoo and Aveeno Baby Calming Comfort Bath misleads consumers under Connecticut state law into thinking that the entire product, rather than just the oat, is comprised of naturally sourced ingredients.

The suit asks the court to answer...

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