Class Fights J&J's Bid To Toss 'Natural' Sunscreen Suit

By Juan Carlos Rodriguez (March 7, 2014, 1:22 PM EST) -- Plaintiffs railed against Johnson & Johnson's bid to dodge a proposed class action alleging some of its sunscreen products aren't "naturally sourced" as advertised, arguing Thursday that reasonable consumers would likely be fooled by the claims.

Plaintiff Heidi Langan alleged she and members of the proposed class paid a premium for Johnson & Johnson's Aveeno-brand products over comparable sunscreen products that did not purport to be natural, and that despite representations, the sunscreens contained unnatural, synthetic ingredients. Johnson & Johnson, in a motion to dismiss the suit, said Langan failed to allege a misrepresentation on the product labels.

"Defendant does not...

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