Pharma Cos. Sue HHS Over Putting Drug Prices In Ads

Law360 (June 14, 2019, 7:14 PM EDT) -- Merck & Co. Inc., Eli Lilly & Co. and Amgen Inc. on Friday sued the U.S. Department of Health and Human Services over a new rule requiring drugmakers to put the wholesale price of medications in ads, saying the requirement will mislead consumers about how much they'll actually have to pay.

While the department purports to be giving customers more information about the price of prescription medications with the May rule, the companies, joined by the Association of National Advertisers Inc., say the rule will do just the opposite, as the wholesale acquisition cost they're expected to put in ads is...

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