Walmart Can't Register 'American Jobs' Slogan, TTAB Says

Law360 (January 17, 2019, 8:10 PM EST) -- The Trademark Trial and Appeal Board is refusing to let Walmart register the phrase "Investing in American Jobs" as a trademark, ruling that consumers would see it as a common expression of patriotism.

In a precedential ruling published on Jan. 11, a three-judge panel ruled that consumers would view the phrase not as a source-designating trademark for Walmart but rather as a "common, informational message that applicant, like others, promotes American-made goods by investing in American jobs."

"Consumers would perceive 'Investing in American Jobs' as merely an informational statement that applicant is selling certain goods that are made or assembled in...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!


Attached Documents

Related Sections

TTAB Case Information

Case Title

Subscribers Only

Case Number

Subscribers Only

Date Filed

Subscribers Only

Law Firms


Government Agencies

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!