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Expert Analysis

FTC Settlement Expands Influencer Endorsement Guidance

By Gonzalo Mon (March 10, 2020, 5:19 PM EDT) -- On March 6, the Federal Trade Commission announced that Teami LLC — a company that sells teas and skincare products — agreed to settle charges that it promoted its products using deceptive health claims and endorsements by influencers who failed to clearly disclose that they were being paid for their posts....

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