Brand Battles: Marshmello Roasts L'Oreal Over 'Marsh Mellow'

By Tiffany Hu (October 30, 2020, 4:12 PM EDT) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, famous electronic dance music artist Marshmello is trying to stop L'Oreal from registering "The Marsh Mellow" as a trademark, saying he may one day use his brand to sell makeup — plus three other TTAB cases you need to know.

Facing the Music

Marshmello, an electronic music producer and DJ known for wearing a giant cartoon marshmallow headpiece, took the stage this week when he filed an opposition with the board Wednesday to stop L'Oreal from registering "The Marsh Mellow" as a trademark for makeup preparations....

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