Puma Attacks FIFA's 'World Cup' Trademark At USPTO

Law360 (November 20, 2020, 3:53 PM EST) -- Puma has filed a new case at the U.S. Patent and Trademark Office seeking to cancel some of FIFA's trademark registrations for soccer's "World Cup," arguing the term is merely a generic label for any major international sporting event.

In a case instituted Wednesday at the USPTO's Trademark Trial and Appeal Board, Puma said that FIFA — the world governing body for soccer — should not be allowed to own exclusive rights to such a simple term by itself.

"The term 'World Cup' refers to any high-level global competition or tournament involving the world's best athletes or participants in a particular...

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