Legal Tech Vendors Selling Themselves Short, Report Finds

Law360 (August 21, 2019, 6:03 PM EDT) -- Sellers of legal technology products often miss the mark when they market to law firms and companies by not sufficiently working to address their potential needs, according to a report released Wednesday by digital marketing and communications agency Baretz & Brunelle.

Vendors appear to tout the features included in their products more than actually stopping to listen, leading to scenarios in which clients feel their needs are not being met and products may be pushed for fixing problems that don't necessarily exist, according to Wednesday's report by the agency, which assists law firms, financial advisers and companies with public relations and...

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