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Expert Analysis

HHS' Updated Tracking Tech Guidance Offers Little Clarity

By Wynter Deagle, Elfin Noce and Anne-Marie Dao (March 27, 2024, 6:52 PM EDT) -- In an era dominated by digital interactions, the use of online tracking technologies has become ubiquitous. From cookies to pixels to web beacons, these tools allow organizations, including regulated entities, to collect and analyze user data, enhance user experience, personalize content and improve service delivery....

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