Candy Crush Spotlights PR Pitfalls Of Trademark Enforcement
By Bill Donahue ( January 24, 2014, 8:38 PM EST) -- The media firestorm that erupted this week over the trademark registration and enforcement practices of Candy Crush owner King.com highlighted the delicate balance that brand owners need to strike: dutifully enforcing their intellectual property while limiting the chances for a public relations headache....
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