How Hotel Owners Can Respond To Evolving Technology
By Samantha Ahuja, David Reina and Molly KacherisOctober 11, 2017, 5:41 PM EDT
Law360, New York (October 11, 2017, 5:41 PM EDT) -- Evolving technology is playing an increasingly important role in the identity of many brands and the positioning of new-build or renovated hotels. Hoteliers are striving to create unique experiences for their guests and to keep up with the trend toward boutique and lifestyle brands.
The role of guest-facing technology is proliferating at a rapid pace. Many brands now allow guests to use their mobile devices to select a room, check in, receive notices when their room is ready and even unlock the door to their room...