Mitigating Juror Distrust Of Business

By Johanna Carrane and Lynn Fahey (May 1, 2018, 9:15 PM EDT) -- With headlines about privacy breaches, election interference, #MeToo and mistreatment of employees dominating the current news cycle, Corporate America is under more scrutiny than at any time in recent memory. Yet Americans have been reporting low confidence in both large and small businesses over the last decade of Gallup polling data. That's unwelcome news for companies struggling with their public reputations, and it's especially unwelcome news for any company facing high-stakes litigation. Of course, this makes anyone tasked with representing a corporate defendant start to worry about how a prospective juror might think and feel about her client, even before that juror is presented with the facts of the case. In this article, we explore nationwide trends to help you as you strategize for your next big dispute. For our analysis, we drew on data we've collected from polls of over 5,000 mock jurors from 48 U.S. cities over the last eight years....

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